ABOUT ME…
I draw constant inspiration from the interactions I have with people, the global environments I immerse myself in, and the unique experiences that challenge my perspective. My inquisitive approach means I am always curious, passionate and finding new ways to connect the dots between seemingly disparate ideas or industries. In my work, whether it is crafting compelling brand stories or developing innovative strategies, I seek to elevate not just the final product, but the entire collaborative process. I believe that true creative freedom comes when people feel empowered and heard, which is why I prioritise communication, empathy, and adaptability in everything I do.
With a deep love for fashion, beauty, and food & drink, I thrive at the intersection of these industries, exploring how they can coexist and coalesce together. My goal is to use these passions to create a more thoughtful, purpose-driven future for these fields.
My journey in brand strategy and creative direction began with a strong foundation in fine art, creative and strategy-forward, business-based thinking. My philosophy centers on circularity and sustainability, not just environmentally but within ecosystems, subsystems, and communities—guiding my work in creating resilient, impact-driven brands, campaigns and strategies.
I started as a freelance artist at the young age of 6 and expanded into creative brand strategy through my love for business, which evolved into a focus on brand strategy, marketing and development for brands. Over time, I’ve developed a deep appreciation for how brands can story-tell and connect with audiences in an authentic and experiential way. At the heart of my approach is the belief that collaboration and empathy drive meaningful work. Whether I’m designing a campaign, curating a brand identity, or analysing consumer insights, my goal is to elevate the process and empower everyone involved.
When it comes to creative and art direction, I focus on visual storytelling—using typography, colour, and my added skills in design and business forward thinking, graphic design, logo and fine art to communicate a brand’s identity.
I’m Elizabeth, I approach my work much like building layers of paint for an oil painting– Each brushstroke, interaction, and perspective adds depth and meaning to a larger vision. So I practice empathy, adaptability, and collaboration in everything I do to bring meaningful ideas to life.
Background
Parsons School of Design, The New School (New York City)
Strategic Design & Management (BBA) Bachelor’s of Business Administration
2021-2025
Parsons School of Design (Paris, FR), The New School
2023/24
International Baccalaureate (IB) Program
2019/20
Awards
Graduated with Honors– Parsons School of Design, The New School
2025
Strategic Design & Management Program, (BBA) Bachelor’s of Business Administration
Departmental Honors– Parsons School of Design
2025
Dean’s List & Merit Scholarship– Parsons School of Design
2021-2025
Strategic Design & Management Program
My Experience
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Multidisciplinary freelance artist. Works range from fine art, logo and graphic design. Extending to music and sound. Showcased artwork in the Known & Unknown Exhibition, at Salmagundi Art Club, New York City.
+ A Junior Scholarship Member of Salmagundi Art Club New York (est. 1871)
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Salmagundi Club is a historic nonprofit arts institution, during this internship I support brand-aligned initiatives that bridge creative execution with strategic planning. My Work spans cross-functional responsibilities in arts administration, marketing and communications, live event and curatorial project support.
In this role, I contribute to the development and delivery of campaigns that promote exhibitions and public programs, assist in crafting communications across digital and print platforms, and help manage artist engagement and community outreach efforts on social media. I also support event and front office relations, helping coordinate logistics for events, set up for upcoming exhibitions, and the monthly rotating shows within the club’s gallery calendar.
This hands-on experience directly complements my Bachelor's of Business Administration in Strategic Design & Management from Parsons School of Design, where I specialize in brand strategy, creative direction, and systems thinking for the arts, fashion, culture and other design-forward organizations. I apply and extend that learning here; developing skills in visual storytelling, audience-centered campaign planning, and creative operations within a unique heritage arts context.
Through this role, I strengthen my qualifications for future roles in creative brand strategy and development, junior art direction, and cultural marketing—with a unique fluency in both business and fine arts environments on a diverse cultural and global scale. -
Saints Studio is a start-up company that is launching a new Village Cafe x S.T.E.A.M.* learning based Studio and retail space in Ontario, Canada. My role was to consult and think creatively while assisting in executing the launch of the retail space including the design of retail interior & signage, logo and promotional material, brand identity formulation and understanding of the customer base in Ontario to break barriers of entry and launch this company into a new global market.
*STEAM Learning– is an integrative educational approach that combines the subjects of Science, Technology, Engineering, The Arts, & Mathematics to help develop critical thinking, collaboration, and problem-solving skills.
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MEMBERS ONLY, founded by Herb Goldsmith in 1975, birthed the iconic 80s racer jackets. I assisted the creative director, social and general teams in developing & executing marketing campaigns & branding strategies, generating social media content & campaigns, and sourcing, decor and design for the new retail lounge launch while supporting a range of diverse creative design initiatives at Members Only.
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Paris Fashion Week showroom assistant, dressing and styling, assistance with back-end buying week presentation logistics for Alessandra Rich.
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IN GOOD COMPANY is a Singaporean fashion label that creates modular wardrobes for women and men. I worked on social media seeding with influencers, campaign development, copywriting, & writing journalistic articles for the brand’s blog page. Alongside, social media marketing, retail and stock taking, and showroom experience.
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Assisted designer Julian Medina, for brand Dionysus that creates haute couture garments and leather. Roles included dressing models, showroom assistance and logistics.
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SINGALA IIIis a fundraiser in support of St. Joseph’s Institution International’s scholarship program to enable an education for students from disadvantaged backgrounds to afford an education. I created an artwork to auction at this fundraiser for this scholarship program of which contributed $23,000 (starting bid, $480).
Technical Skills
Graphic & Logo Design
Ability to create compelling visuals that reflect brand identity, utilising design fundamentals and aesthetic principles
AI Prompt Engineering
Skilled in crafting precise inputs to guide AI models for accurate, context-aware outputs in content creation, marketing, research, visual generation, storytelling, and social media.
Dressing & Styling, Showroom/Retail
Experienced with Shopify POS, enhancing retail and customer experiences, styling and dressing models or talent, and managing stock-taking and packaging of PR promotional content.
Prototyping & Visualisation
Using tools like Figma and Tableau to prototype ideas, visualise data trends, present concepts and analysis.
Sustainability Customer Relationship Management (SCRM)
Skilled in integrating Environmental, Social, and Governance (ESG) principles into brand strategy to foster ethical CRM consumer engagement, sustainable marketing, and long-term customer loyalty.
Adobe Creative Suite
Proficient in Adobe Photoshop, Illustrator, InDesign, & video editing tools: PremierPro/FinalCut for graphic design, video editing and layout design.
Social Media Marketing & Analysis
Well-versed in social media analytics, trends, and influencer seeding, with expertise in KPI tracking, CTR, sentiment analysis, CPC, and broader marketing trend analysis to gauge audience engagement and growth.
Accounts to note:
Sustainable Business Modelling & Circular Business Models
Developing strategies, including omni-channel marketing, that incorporate sustainability and circular economy principles to align with market needs and drive long-term growth.
NYC Clean Water & Sanitation / BURBERRY X MYLO / Veuve Clicquot