Creative Brand Strategy,
Arts–Culture Management,
& Social Media Marketing.
Salmagundi Art Club N.Y.
Salmagundi Art Club is a prestigious nonprofit arts institution in Manhattan, New York, founded in 1871. Beyond its legacy as a cultural hub for supporting the arts, my work at the club extends into creative brand strategy and brand development by supporting cross-disciplinary initiatives that blend artistic heritage with design backed marketing practices.
It fosters a vibrant community of artists, curators, and creatives while driving arts- and culture-focused marketing campaigns, audience engagement, and strategic communications.
This unique environment enables the integration of culturally tuned brand storytelling and creative operations within a historic arts context, making it an ideal setting to cultivate strategic brand development and creative direction within an innovative arts and cultural management and marketing role.
In my role supporting the Salmagundi Art Club’s marketing team, I streamline content workflows to ensure timely, strategic campaign execution aligned with key exhibitions and events.
By preparing content at least one week in advance for review, I help maintain consistent audience engagement by staying on trend and optimize call-to-actions that drive traffic to the Club’s website and highlight core programs.
Brand Strategy + Marketing
I collaborate closely with team members to brainstorm and implement innovative tactics, such as Instagram Stories with clickable links, to enhance exposure and boost click-through rates.
This hands-on approach is supported by proficiency in industry-standard tools like Adobe Creative Suite, Asana and Later, which facilitate efficient content scheduling, task management, and cross-team coordination.
Through integrating strategic planning, digital marketing, and creative execution, I contribute to crafting cohesive campaigns that resonate with diverse audiences while reinforcing the Club’s philosophy and mission.