
A "Senior Capstone 2" at Parsons School of Design, specifically within the BBA (Bachelor of Business Administration) program, refers to the final, culminating project that students undertake in their last semester, where they apply all their learned skills to solve a real-world business challenge often provided by an external client, essentially demonstrating their mastery of the program through a comprehensive project. I embarked on a 15 week partner project with Richard Sachs, a renowned custom bike builder with a focus on precision, craftsmanship, and a deep respect for tradition in the cycling world.
Why is this project important?
Parsons X Richard Sachs | Learn about it below.
Our Client Pitch Deck
Uncovering the bike world’s apparel & accessories
Bringing back
the Art of Writing
(& making things).
Richard Sachs (left) &
Niel, from Rapha (right),
unboxing the Pen Pal Kit
Store and Retail visit to Rapha @Prince St. NY
A custom Richard Sach’s Bike
