A "Senior Capstone 2" at Parsons School of Design, specifically within the BBA (Bachelor of Business Administration) program, refers to the final, culminating project that students undertake in their last semester, where they apply all their learned skills to solve a real-world business challenge often provided by an external client, essentially demonstrating their mastery of the program through a comprehensive project. I embarked on a 15 week partner project with Richard Sachs, a renowned custom bike builder with a focus on precision, craftsmanship, and a deep respect for tradition in the cycling world.

Why is this project important?

Parsons X Richard Sachs | Learn about it below.

Our Client Pitch Deck

A presentation slide showing a black logo resembling a stylized pen nib, with the words 'Richard Sachs' in blue, 'Main Logo' in orange, 'till present' in blue, 'Pedals to Pens' in blue, 'Alt Logo' in orange, and '2024 - beyond' in blue on the left side. The right side has text 'Pens to Pedals' in large blue font, with a subtitle 'A Pen Pal Program that builds enduring communities.' Below the text, a sequence of logos shows a pen nib transforming into a bicycle pedal and then into a person riding a bike, with the custom logo signature at the end.
Two women standing at the front of a classroom presenting, with a large screen behind them showing text and images, a camera on a tripod recording the presentation, and a whiteboard on the right side of the room.
Man holding clothes on a hanger showing to a woman seated outdoors at a clothing display outside a brick building.

Uncovering the bike world’s apparel & accessories

Bringing back

the Art of Writing

(& making things).

Multiple pairs of dark-colored leggings hanging on a rack, some with the word 'Rayha' written on them in white text.
Close-up of a bicycle's gear cassette and part of the rear wheel, with a red frame.
People examining black luxury handbags and accessories inside open boxes on a white table.
Five colorful baseball caps with various patterns, displayed on a gray perforated table against a background of black vertical bars and a white brick wall.
A row of five five-panel cycling caps with different colors and patterns on a perforated gray table, with a person holding a Rapha cycling cap in the foreground.
Group of people in a classroom gathered around a table with two black boxes, one man is opening a box, others are observing, whiteboard and a digital screen in the background.

Richard Sachs (left) &

Niel, from Rapha (right),

unboxing the Pen Pal Kit

Outdoor seating area with black benches and tables, a red bicycle on a stand, two cycling helmets on one table, and a sign on a black wooden fence. The background includes a brick building, a concrete wall, and some greenery.
Close-up of a red bicycle frame with two matching water bottles in holders, showing the crankset and part of the rear wheel.

Store and Retail visit to Rapha @Prince St. NY

A custom Richard Sach’s Bike