A woman with dark hair and dressed in a red top and a black jacket, sitting on a green couch in a well-lit room, holding a small bottle with a dropper in her right hand and another small bottle in her left hand. There are framed pictures on the wall behind her and a window with lace curtains to her right.

ELIZABETH TAY

NEW YORK CITY/

SINGAPORE / PARIS

& Beyond.

CREATIVE

BRAND STRATEGY & DEVELOPMENT

FASHION –BEAUTY–LIFESTYLE–THE ARTS 

CREATIVE & Art Direction

Media Content Curation

/MARKETING

Multidisciplinary

ARTIST

/FINE ART

GRAPHIC &

LOGO DESIGN

PARSONS SCHOOL OF DESIGN

BBA

STRATEGIC

DESIGN &

MANAGEMENT

Elizabeth Tay is a Multidisciplinary Artist, Creative Brand Strategist & Marketer

INTENTION.

CREATING

WITH

I am a creative force driven to craft unforgettable brand experiences and stories. Passionate about leading with creativity and empathy, I draw constant inspiration from interactions with people, the global environments I immerse myself in, and the unique experiences that challenge my perspective. My inquisitive approach means I am always curious, passionate and finding new ways to connect the dots between seemingly disparate ideas or industries.

In my work, whether it is crafting compelling brand stories or developing innovative strategies, I seek to elevate not just the final product, but the entire collaborative process. I believe that true creative freedom comes when people feel empowered and heard, which is why I prioritise communication, empathy, and adaptability in everything I do. Thriving at the intersection of fashion, beauty, and lifestyle, I explore how these industries can coexist and coalesce, shaping a more thoughtful, purpose-driven future for these fields.